Optimizing Customer Lifetime Value via AI-CRM Personalization: The Future of Customer Engagement
In today’s fiercely competitive digital landscape, businesses are constantly striving to not only acquire new customers but also to retain and grow their existing ones. The traditional metrics of success, once heavily skewed towards customer acquisition cost (CAC), are steadily shifting their focus towards a more holistic and sustainable measure: Customer Lifetime Value (CLTV). Understanding, … Read more